There is no secret formula in this world which will make you the most successful small business owner. Every business has a different nature and different products or services to offer and that is why the success of a small business as a result of its business strategies. But it is the business owners who make those strategies and execute them to achieve the business goals. Some traits in personality and character are needed in a business owner on a very basic level. The entrepreneurs with the best professional and personal traits will prove to be the most successful. In this article I will share with you the characteristics and traits of small businesses owners.
1. Believe In What You Are Doing
If you don’t believe in your business then why would your customers believe in it? Think of a boy who has always wanted to be a choreographer and he is forced to study mechanical engineering. He will never be good at being an engineer because his personal interest lies in creating and directing professional dancers. Same is the case with business. So always chose which has your personal interest in it. Then take it seriously. If you would take it for granted, very soon your interest in it will vanish. You will not like what you are doing and you will lose the motivation to keep running. So believe in what you are doing and act on your passions.
2. Planning and Management
Business strategies really make a difference. If you want to ensure the success of your then you need to plan your every move. Analyze every situation and do the necessary research to gather facts. Compile those facts and make calculated decision on the basis of it. Don’t rush into making decision because every decision has a long term impact on your business. Also make it sure that it is well managed and organized. Keep your eye on the prize. Whether it is financial management or general management, always be proactive and don’t let yourself or others distract you from your goal.
3. Great Reputation
Would you ever buy from a company who has a reputation that they never deliver the product on time? The answer is no, because that business broke the trust of its customers by not delivering the product on time. Earn the trust of your customers and as a reward your reputation will increase. Don’t promise something you cannot deliver and always have principles for yourself and your company. Reputation is not something that you can buy. It’s intangible and you have to earn it. Don’t let anything hurt your personal or company’s reputation as it will result in serious consequences.
4. Negotiate Effectively
A man without effective negotiation skills is like a pilot without a plane. But there is an important thing to understand. If you are always able to win in a negotiation, that doesn’t mean that you are good at it. It could mean that you might be losing business in the long run. You have to master your negotiation skills in such a way that you should be able to create a win-win situation for both parties. If everybody would feel that they have got something after that negotiation then you would have long lasting relations with your customers.
5. Promote Your Business
Get involved with people and the community that is beneficial for your business. Grab attention and never lose a chance to introduce and promote your business. Just make it sure that you don’t waste your time and money. Your small business may become insolvent if you try to raise awareness about your company by spending money. Try to build relationships. Would you like to do business with a person you just met or someone you have established a history with? People like to do business with those who they know. So, build contacts and promote it in a very effective and inexpensive way.
6. Be Collaborative
Individual performance can never match team work. You should be able to work with your team to achieve the goals of your business. It is a very important trait as it ensures team effort, which eventually leads to the success of a small business. You should know that you cannot do everything on your own. So intelligently delegate tasks to your team and get them done in the most effective and efficient way. Don’t be a control freak. Motivate your staff and have a great relationship with them. Enable your staffs to make decisions, contribute ideas, and work on project that interest them. As a result, the performance and productivity of your team will increase and support your path to success.
7. Honest and Respectful
You should be honest and fair in your business dealings. Always be polite and respectful to the people you deal with. Both of these characteristics should be a permanent part of your personal and professional life. People really appreciate these traits as they increase their trust in your business. Be tactful and never take your customers lightly.
8. Dedicated and Hard Working
You should not be the kind of person who runs away from work and just builds castles in the air. It is all right to dream about success but success can only be achieved through hard work. Moreover, be dedicated to your work and stay focused. Don’t settle for anything less. Put your heart into your work and never stop until you are done with it.
In the end, I would like to make a special note. Occasionally you plan your business perfectly and have great personal and professional traits but still the business remains unable to reach its goals.
Sometimes it is simply having someone else look at your business with objectivity and creativity to identify the areas that need to change. Don’t be afraid or intimidated to ask for help.
You will be amazed what a fresh set of eyes can bring to your business and strategic goals. In the meantime, be consistent and stay connected. Use these strong personal and professional traits in yourself and soon your small business will be on the road to success.