People are followers by nature. Throughout life they need someone to give them guidance, inspiration and keep them on the right path to get them where they want to be in life. When those people decide to start their own business they will need someone who can offer those same attributes, but they won’t follow just anyone. People will only follow someone who possesses and displays true leadership skills and being a good online business leader means leading by example.
What does leading by example mean exactly?
If you haven’t read my three previous articles on Being A Good Online Business Leader then take the time to do so now.
A good business leader is someone who exhibits such qualities as keeping an ear open to your leaders, your followers and your clients; being an avid reader of articles, forums, blogs, newsletters, and emails that provide valuable content to building your business; and keeping an open mind to learning skills and techniques that will encompass and compliment what you already know now as well as gathering and implementing new skills you don’t have.
As an online business leader people will want to read your articles, watch your videos and follow your business activities but they will also want to purchase the same products you buy or join the business you promote.
The material you produce with online marketing will put you in a position of reference and people will see you as a person of importance. If your online material offers valuable insight and information about how to be successful then your followers will become interested in your primary business or any affiliate program you recommend that will help boost a business they already have.
However, do not market something that isn’t a part of your own business system. People will only purchase something they truly believe in and no matter how much you talk about something, market it or even idolize it, no one will take your word for it and buy into the belief that This product works! if it’s not part of your business model. If you don’t use an affiliate program that can be an advantage to your own business practice then why would you spend time marketing, trying to convince someone else to believe, purchase and use that same product?
Leaders are called leaders for a reason. They do the things that others are too afraid to do and when something doesn’t work they share their experience to show that, yes, they too make mistakes, but mistakes they learn from and turn it into a valuable lesson for themselves and their followers. And when a leader does something that proves to be effective they want to share that as well and with more emphasis and exuberance. This follow-by-example has been an effective business practice for years for the reason that it works. But it only works because people followed a system, put it to use and then shared it with others who saw them as people of value, people they can trust, as leaders.
Learn to lead by example by being a person of value, trust and being open-minded to anyone who is in need of assistance, guidance and mentorship.